Tuesday 14th of September 2021 from 16:00 to 17:00
l LiveStream - Auditorium: RetailHub, Antwerp
Conversion is key when it comes down to mobile payments. The importance of having a seamless checkout can easily accelerate your revenue. Adyen brings their merchant Poppy Mobility & Bancontact to the stage to tell you how Poppy boosted their conversion through Bancontact WIP (Wallet Initiated Payments). This technology allows consumers to store the details of their Bancontact card in the app entailing one-click or zero-click payments. Poppy Mobility was one of the pilot merchants of this new innovation.
16:00-16:05
Sofie Geeroms, Managing Director BeCommerce
16:05-16:30
Kathlyne Dotremont, Research Expert Marketing Effectiveness,GfK
16:30-16:50
Julien Marlier, Country Manager Belgium, Adyen Thibaut Nguyen, Chief Technology Officer, Poppy Mobility Alfredo Prieto, Business Development Manager, Bancontact Payconiq Company Sofie Geeroms is since 2018 the managing director of the non-profit organization BeCommerce. In 2015, she has founded JASMO, an American early stage start-up company connecting home cooks to customers through a platform. Previously, she has worked in the finance industry with Fortune 100/500 insurance companies based in Manhattan, NY. Before heading to the USA, she served several Belgian ministerial cabinets advocating interests in social economic files, advancing commercial diplomacy for Belgian companies abroad and revising the federal internal audit system. Kathlyne Dotremont is a Research Expert in Marketing Effectiveness at GfK. She holds a degree in Commercial Sciences - Marketing by the university of HUB. She has developed her professional career in market research with 7 years of experience working for StepUp consulting, servicing clients across Europe such as Heineken group, Danone Group and Nomad foods.At GfK she has worked on different projects with a focus on Brand Trackers. She is the main responsible for the BCMM project since Q3 2018 at GfK. Freyia Han is a research executive in Marketing & Consumer Intelligence at GfK Belgium. She is passionate about translating data into insights and concrete recommendations. Her expertise lies on e-commerce and consumer trends, but also on brands. Julien Marlier is Adyen's Country Manager for Belgium and has over 16 years experience in the payments industry. Having supported the growth of Ogone from online payments startup to successful acquisition by Ingenico, Julien has seen the evolution of payments firsthand. With his unique industry knowledge and product expertise, he is busy expanding Adyen’s local presence in the Belgian market. Thibaut Nguyen is a Chief Technology Officer at Poppy Mobility, a Belgian car sharing and micromobility company. He oversees the development and delivery of the Product Engineering team as well as establishing a strategic product vision aligned with the business. Thibaut is a proponent of small, independent teams allowing fast product iterations. Prior to his experience at Poppy Mobility, Thibaut managed product teams at Showpad (Ghent), VenteExclusive (now Veepee - Brussels) and SherWeb (Sherbrooke - CA). Alfredo Prieto is an experienced Business Development Manager with a demonstrated history of working in the financial services industry. Skilled in Territory Account Management, Customer Relationship Management (CRM), B2C/B2B and Client Prospecting. Strong sales professional with a master's degree focused in General Sales, Merchandising and Related Marketing Operations from EAE Business School. Find. ourother events here. 
Live-Webinar: Adyen x BeCommerce Mobile Summit #10th edition
Program overview
Welcome by BeCommerce
BeCommerce: Market Monitor figures
Freyia Han, Research Executive, Marketing Effectiveness, GfK
Adyen Talk with Bancontact Payconiq Company & Poppy Mobility
More about our speekers
Sofie Geeroms, Managing Director BeCommerce
Kathlyne Dotremont, Research Expert Marketing Effectiveness, Gfk
Freyia Han, Research Executive, Marketing Effectiveness, GfK
Julien Marlier, Country Manager Belgium, Adyen
Thibaut Nguyen, Chief Technology Officer, Poppy Mobility
Alfredo Prieto, Business Development Manager, Bancontact Payconiq Company
Register now!
