E-Commerce in Times of Corona: Never Waste a Good Crisis!
What to expect
Curious about how the E-commerce landscape evolved during corona? Both Tim Fransen, Head of Marketing and Sales leader E-commerce at Worldline, and Full Professor of Marketing at KU Leuven Els Breugelmans present the key takeaways of the fourth edition of the BeCommerce Round Table event.
About Els and Tim
Head of Marketing and Sales leader E-commerce at Worldline
Full Professor of Marketing at KU Leuven
Els Breugelmans (Ph.D., University of Antwerp, 2005) is Full Professor of Marketing at KU Leuven, campus Antwerp, Faculty of Economics and Business. She is an expert in the domain of retailing and does scientific research on a variety of retailing-related topics, including omnichannel shopping, loyalty programs, retailer-manufacturer relationships, and the effects of unexpected shocks in the retail market. She conducts rigorous and managerially relevant research, resulting in a win-win for her academic peers and collaborating companies. Her academic work has been published in major academic outlets such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Retailing. She is also often consulted by media, to elucidate on retailing trends, from her academic perspective.