Market Monitor Summit 2021 - #3 Edition
The BeCommerce Market Monitor reports the total Belgian online consumer market on a quarterly basis. The report is based on continuous data tracking of retail panels and consumers, supplemented with additional consumer research.
Within the definition of the total online market, all personal and household consumer purchases are included, excluding online gaming and online gambling. In this study, the consumer expenses at gas stations and pharmacies (prescribed medicine) are not included. All B2C purchases of products and services are reported in the BeCommerce Market Monitor, regardless of where the products and services were purchased: at home, at the work place, on-the-road, in the high street, or in the shop (online instore). All prices include VAT.
The BeCommerce Market Monitor is a study commissioned by BeCommerce, powered by PostNL and Nationale Loterij/Loterie National and performed by GfK. The results of this report match the market information that is provided by GfK about specific markets. For that reason, the BeCommerce Market Monitor can be used as a standard for the total Belgian e-commerce market.
During the Market Monitor Summit 2021: From Disruption to Acceleration: How Covid-19 pushes E-Commerce to the next level we find out more about consumer behavior in times of Covid-19.
Program overview
Registration & Welcome by BeCommerce
Consumer Expert Insights
The BeCommerce Market Monitor: Facts and Figures for the 4th Quarter, the 2020y in Review, and the 2014-2020-evolution in Perspective
Case study #1 by Digital Wallonia
E-commerce grows popular among Walloon citizens and sme’s
Case study #2 by Imec
@ imec-mict-UGent
Speakers
Sofie Geeroms, Managing Director @BeCommerce
Sofie Geeroms is since 2018 the managing director of the non-profit organization BeCommerce. In 2015, she has founded JASMO, an American early stage start-up company connecting home cooks to customers through a platform. Previously, she has worked in the finance industry with Fortune 100/500 insurance companies based in Manhattan, NY. Before heading to the USA, she served several Belgian ministerial cabinets advocating interests in social economic files, advancing commercial diplomacy for Belgian companies abroad and revising the federal internal audit system.
Kathlyne Dotremont, Research Expert Marketing Effectiveness
@Gfk
Kathlyne Dotremont is a research expert at the Marketing & Consumer Intelligence team at GfK. With a rich background in market analysis for more than 7 years, she joined GfK in 2018 to focus on market research with a special interest in helping companies building strong brands and providing them with actionable insights on consumers’ behavior and attitudes.
Freyia Han, Research Executive, Marketing Effectiveness @ GfK
Freyia Han is a research executive in Marketing & Consumer Intelligence at GfK Belgium since 2019. In her professional life, she enjoys helping brands/retailers to become successful in building their short-term/long-term strategy, by providing actionable insights based on the data analysis. Her passion and expertise lie on e-commerce, innovation and trend, but also on brands.
Hélène Raimond, Digital Business Ambassador
@Agence du Numérique
Hélène is a specialized in digital transformation and human empowerment in the frame of fast technological change. She is in charge of the Digital Wallonia ICT surveys as well as all projects related to Digital Commerce to help local retailers to embrace new technologies. In the mean time, she is also project leader for all actions empowering women to hold office in STEM functions namely « Wallonia Wonder Women ». As an economist, she leads the annual survey on ICT infrastructures and corporate uses amongst Walloon SME. Since 2016, I’ve been working on digital inclusion of Walloon citizens in the large.
Karel Vandendriessche, Media analyst and Junior researcher
@ imec-mict-UGent
Karel Vandendriessche obtained his Master's degree in New Media and Society in Communication Sciences from UGent in 2018. He gained his first work experience at the marketing agency Profacts before joining the research group imec-mict-UGent. Karel is mainly involved in digimeter, an annual study by imec that maps trends in ownership and use of media and technology in Flanders. It also sheds light on the attitudes and expectations regarding digital technologies. Besides digimeter, Karel also keeps an eye on changing media patterns, the use of new technologies and changing interfaces.