Academy 1: Introduction to e-Commerce
This seminar will examine how businesses can successfully use the Internet and associated web technology. Participants will be introduced to the concepts and issues of electronic
commerce through topics of e‐commerce related procedures, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business
practices. This seminar will provide basic marketing knowledge and assist in developing analytical and decision‐making skills. Issues to be addressed in this seminar:
- Online Marketing Opportunity
- Website Interface Design to Enhance Business Strategy
- Customer Service Online
- Design principles and Theory
- Human Factors Relating to Web‐Based Technology