Academy 3: Legal Issues of Online Business
This seminar will identify legal issues as they relate to the use of online media. As organizations actively utilize the World Wide Web for promotion of their company and
products they should become more knowledgeable about Internet issues that may affect their online marketing efforts. Topics to be addressed in this seminar will evaluate the legal
aspects and ramifications of an “open” market place in additional to:
- Trademark, Unfair Competition Law & the Right of Publicity
- Content licensing for text, photo, or video material
- Website Terms & Conditions of Use
- Website development contract
- Internet advertising contract
- Permission‐to‐link form, and
- Domain transfer agreement.