Academy 5: Online Marketing
The Internet is central to consumers' lives and companies' marketing efforts. Growing numbers of users, increased online shopping, and targeted advertising all support this
concept. Consumer behavior is a foundation for marketing in the virtual environment. Customers are better informed, product information spreads rapidly and in less traditional
ways, natural market boundaries break down, and new opportunities emerge. In today’s world, it is essential to be on top of new and inventive marketing options. Issues to be
addressed in this seminar:
- Branding
- Consumer Behavior
- Advertising and Promotion
- Social Media
- Search Engine Marketing