Crossborder Summit 6th Edition | Becommerce

BeCommerce Cross-Border Summit #6


Wednesday 4th of December 2019 from 13:30 to 18:30

In a small market such as Belgium, the key to e-commerce growth is crossing borders and selling abroad. We hear many worldwide and European facts and figures. In 2018, 36% of the European online shoppers did their purchases cross-border. What does our cross-border spending really look like? What is happening on the Belgian market? The International Post Corporation will open the summit and share the key results of their in-depth market research with us by presenting facts and figures about the Belgian cross-border e-commerce market.

Knowing this is one thing, taking action is another. 

  • How will you build your cross-border strategy? How can you can sell directly to your foreign consumers? How will you be dealing with e-commerce returns? Nayan 

  • How can you expand your business through online marketplaces?

  • How can you increase trust in your webshop and in your brand? How can you understand what customers in that market want? You have to be able to communicate in the dominant language your customers read. Trustpilot

  • Customers in 46 countries: How can you have an international virtual presence thanks to smart phone numbers or text messages? Nomado

  • How do you optimize your performance marketing abroad? How do you manage all this market data? eCade

  • How can you meet customer expectations about delivery by maximizing profitability? Smile

  • What exactly are the opportunities and challenges of cross-continental e-commerce? University of Antwerp & Brussels Airport 

  • How will you be clearing customs in your cross border transactions? FPS Finance - BE-GATE

We will close off the summit with a debate questioning the platform market economy. 

This year, the Cross-border Summit will take place in the headquarters of Worldline. Connecting and securing transactions on a daily basis, Worldline covers the entire payment value chain. Their technological experts create and operate digital platforms that handle millions of highly critical transactions between a company, its partners, and its customers. The Worldline team consists of more than 11,000 people worldwide, with 2018 pro forma revenue of 2.2 billion euros.

Click here to see all the pictures of this event. 



Program overview

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Drinks & sandwiches

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Welcome by BeCommerce


by Sofie Geeroms, Managing Director at BeCommerce

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Welcome by the Host


by Vincent Coussement, Country Manager Belgium @Worldline

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Opening Keynote by International Post Corporation & DNS Belgium


by Luke Lloyd, Market Research Manager @International Post Corporation

Cross-Border E-Commerce Shopper Survey 2018: Belgian Facts & Figures

by Philip Du Bois, General Manager @DNS Belgium

The Domain Name Extension Market in Belgium: Demographics and Use of .be Names

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Case Study #1 by Nayan


by Benny Sintobin, Founder & Brand Strategist @Nayan

How will you Build your Cross-Border Strategy? Food for Thought.

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Case Study #2 by


by Sacha Buyck, Country Manager Belgium

The Changing E-Commerce Landscape: How Platforms offer Cross-Border Opportunities to Local Entrepreneurs

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Case Study #3 by Trustpilot


by Pepijn Eijgenraam, Account Management and Sales @Trustpilot

Success Across Borders thanks to Trust in your Brand

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Case Study #4 by nomado


by Olivier Vermeersch, Telecom expert and co-founder @nomado

5 Best Tips to Cross Sales Borders: How we Got Customers in 46 Countries

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Coffee, tea & sweets

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Case Study #5 by eCade


by Patrick Billiet, Co-founder @eCade

Cross-Border E-Commerce: The Necessity to Monitor your Competitors Abroad

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Case Study #6 by Smile


by Jean-Charles Bordes, Group eCommerce Director @Smile

The Necessity of an Efficient Order Management System: Products Stock Out and Delivery Requirements in your New Markets

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Experts Insights by University of Antwerp & Brussels Airport


by Thomas Van Asch, Transport economist @U.A.

Cross-Continental E-Commerce Opportunities and Challenges

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Case Study #7 by FPS Finance


by Werner Rens, Counsellor-general @FPS Finance

Customs Innovations to Face the E-Commerce Challenges - BE GATE

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C-level Debate 


Belgian Merchants in Search for Markets: Are Platforms the Solution to Expand internationally?

Moderator: Cor Molenaar, Prof. eMarketing @RSM, Director @eXQuo Consultancy & Managing partner @Platformsupport & Consultancy

Participants: Stijn Gasthuys, Global Sales Director Merchant @Worldline,  Olivier Vermeersch,  Telecom expert and co-founder @nomado, Werner Rens, Counsellor-general @FPS Finance & Thomas Garnesson, Managing Director @Seven Senders

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Drinks & finger food



Sofie Geeroms

Managing Director @BeCommerce


Benny Sintobin

Founder & Brand Strategist @Nayan


Vincent Coussement

General Manager @Worldline BE


Thomas Van Asch

Transport economist @Universiteit Antwerpen


Pepijn Eijgenraam

Account Management & Sales @Trustpilot


Luke Lloyd

Market Research Manager @International Post Corporation


Patrick Billiet

Co-founder @eCade


Stijn Gasthuys

Global Sales Director Merchant @Worldline


Werner Rens

Counsellor-General @FPS Finance


Olivier Vermeersch

Telecom expert & co-founder @nomado


Sacha Buyck

Country Manager Belgium


Cor Molenaar

Professor e-marketing @RSM, Director @eXQuo Consultancy & Managing partner @Platformsupport & Consultancy


Jean-Charles Bordes

Group e-commerce director @Smile


Thomas Garnesson

Managing Director @Seven Senders