The 'thumbs-up' in our logo has always been the perfect visual conceptualisation of our brand and the values which we represent. It reflects our reliability, authenticity and credibility as an organisation. Over the years, our community has built up a direct and personal connection with this logo. Our mission is to boost confidence in e-commerce in a thriving and perpetually growing market. Our logo is our brand of trust and must not only reflect our values, but also those of our stakeholders.
Our logo also reflects our business model. We are a non-profit organisation, so our stakeholders are of great importance to us. We have defined the different categories in our community by giving each stakeholder a specific colour.
The 'thumbs-up' sign universally means a job well done. The circle symbolises interconnectivity within the e-commerce world, and the blue stands for depth, stability, trust, and loyalty. We have deliberately chosen a white background in order to ensure that our logo is compatible with most web-shops.
We have defined the different categories within our community by giving each stakeholder a specific colour. Green stands for our B2C members, blue for the B2B members, purple for our web-shop partners, red for our business partners, and finally, orange for our sponsors. A stakeholder does not necessarily have to belong to one specific category as they can be cumulated in several. This flexible approach allows us to serve our stakeholders according to their individual and specific needs.
'Strengthening consumer trust in digital commerce'
Strengthening Trust & Image
The Belgian e-commerce sector is growing rapidly and for this reason online reputation has become more important than ever for companies. We strongly believe in the power of reviews and believe that they play a decisive role in generating trust within the e-commerce environment.
Bringing Together Businesses
In order to share and gather knowledge, experience, and insights, we want to unite all active companies in the Belgian e-commerce sector.
Every active Belgian company in e-commerce can represent their interests at a national and/or international level with us.
Creating a Favourable e-Climate
We want to create a favourable economic and political environment for the sector by removing all regulatory restrictions that are detrimental to the competitiveness and development that define the Belgian e-sector. Investing in e-commerce research and data is essential.
' To stimulate the growth of the entire e-commerce sector'
the granting of a solid trustmark
organising top networking events
serious investment in research & data
decisive defence of our customers' interests at a European level
mediating complaints in an amicable manner
Our aim is to stimulate and grow the entire e-commerce to heights it has never seen before
Statutes of the Non-Profit
The companies which carry our label must respect the BeCommerce Code of Conduct. In addition to legal obligations, the certified web-shops must also comply with a dozen other rules which were specifically designed by us to protect consumers, while simultaneously stimulating the digital sector.
Consult the articles of association here:
Please note that expanding the BeCommerce trustmark is not a guaranteed fund for any possible financial inability. For example, we can make a claim in the event of a suspension of payment or bankruptcy.