BeCommerce - Over Ons

About BeCommerce

Our Values

The 'thumbs-up' in our logo has always been the perfect visual conceptualisation of our brand and the values which we represent. It reflects our reliability, authenticity and credibility as an organisation. Over the years, our community has built up a direct and personal connection with this logo. Our mission is to boost confidence in e-commerce in a thriving and perpetually growing market. Our logo is our brand of trust and must not only reflect our values, but also those of our stakeholders.

Our logo also reflects our business model. We are a non-profit organisation, so our stakeholders are of great importance to us. We have defined the different categories in our community by giving each stakeholder a specific colour.

The 'thumbs-up' sign universally means a job well done. The circle symbolises interconnectivity within the e-commerce world, and the blue stands for depth, stability, trust, and loyalty. We have deliberately chosen a white background in order to ensure that our logo is compatible with most web-shops.

We have defined the different categories within our community by giving each stakeholder a specific colour. Green stands for our B2C members, blue for the B2B members, purple for our web-shop partners, red for our business partners, and finally, orange for our sponsors. A stakeholder does not necessarily have to belong to one specific category as they can be cumulated in several. This flexible approach allows us to serve our stakeholders according to their individual and specific needs.

Our Mission

'Strengthening consumer trust in digital commerce'

Strengthening Trust & Image                 

The Belgian e-commerce sector is growing rapidly and for this reason online reputation has become more important than ever for companies. We strongly believe in the power of reviews and believe that they play a decisive role in generating trust within the e-commerce environment.

Bringing Together Businesses

In order to share and gather knowledge, experience, and insights, we want to unite all active companies in the Belgian e-commerce sector.

Representing Companies

Every active Belgian company in e-commerce can represent their interests at a national and/or international level with us.

Creating a Favourable e-Climate                 

We want to create a favourable economic and political environment for the sector by removing all regulatory restrictions that are detrimental to the competitiveness and development that define the Belgian e-sector. Investing in e-commerce research and data is essential.

Our Vision

' To stimulate the growth of the entire e-commerce sector'


  • the granting of a solid trustmark

  • organising top networking events

  • serious investment in research & data

  • decisive defence of our customers' interests at a European level

  • mediating complaints in an amicable manner

Our aim is to stimulate and grow the entire e-commerce to heights it has never seen before

Statutes of the Non-Profit

The companies which carry our label must respect the BeCommerce Code of Conduct. In addition to legal obligations, the certified web-shops must also comply with a dozen other rules which were specifically designed by us to protect consumers, while simultaneously stimulating the digital sector.

Consult the articles of association here:

  • Statutes (NL/FR

  • Rules of Procedure (NL/FR/ENG)

  • BeCommerce's Code of Conduct(NL/FR/ENG)

  • Certification Regulations of BeCommerce's trustmark(NL/FR/ENG) 

  • Strategic Committee Guidelines(NL/FR/ENG)

Please note that expanding the BeCommerce trustmark is not a guaranteed fund for any possible financial inability. For example, we can make a claim in the event of a suspension of payment or bankruptcy.