BeCommerce Market Monitor 2022 | BeCommerce

BeCommerce Market Monitor 2022

Consumer Spending in a Year Overview

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Consumer Spending in a Year Overview
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The BeCommerce Market Monitor presents you the latest facts and figures of the Belgian consumer market across twenty established market segments. To discuss the latest data and trends in more detail, BeCommerce hosts an online webinar.
How much does the consumer spend online? Which sectors are responsible for the increase in online spending? What are the preferred payment methods and devices of the Belgian? How is consumer behavior evolving? Freyia Han, Research Executive of Marketing Effectiveness at GfK, gives you detailed answers and interesting figures.
Since sustainability is the "common thread" throughout this online event, we also invite VIL employee Geert Verbelen to unveil the "Green Last Mile" project. Adyen and bpost will also present a case study on how they deal with environmental sustainability. 

Program overview



Sofie Geeroms, Managing Director of BeCommerce

Expert insights


"The BeCommerce Market Monitor: Consumer Spending Figures for the 4th Quarter, the 2021y in Review, and the 2014-2021-evolution in Perspective"

Freyia Han & Kathlyne Dotremont

Kathlyne Dotremont is a Senior Research Expert with the Marketing & Consumer Intelligence team at GfK. With a rich background (over 7 years) in market analytics, she made the move to GfK in 2018. There, she focuses on market research, to help companies build a strong brand. Kathlyne provides such companies with actionable insights into consumer behavior and attitudes.

Freyia Han is a Senior Research Executive in Marketing & Consumer Intelligence at GfK Belgium. She is passionate about translating data into insights and concrete recommendations. Her expertise lies in the areas of e-commerce, consumer trends and branding.

GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting firm for the global consumer products industry. The firm provides you with world-class analytics that deliver not only descriptive data, but also actionable recommendations that help drive sales, as well as organizational and marketing effectiveness. 

Casestudy #1


"Headed to a More Sustainable E-Commerce: bpost in Action"

Online shopping is booming and more and more orders are being delivered to your home. A good step for the economy, but the large flows of packages also put pressure on the environment. The growing number of delivery vehicles on our roads increases the need for sustainable shipping solutions. Discover via this webinar what bpost is doing and how you, as a webshop, can help reduce CO2 emissions. 

Sara Garcia

Sara Garcia is thé Go-to-Market Manager of bpost. Sara previously gained experience in e-commerce and digital marketing at Estée Lauder Companies and Sanoma Media. She then joined bpost, where she currently holds the role of Go-to-Market Manager within the Parcels & Logistics department. Sara is always on top of the latest trends and insights to create strategies to drive growth. 

Casestudy #2


"Green Last Mile – Increasing Sustainability through Transparency"

Geert Verbelen

Geert Verbelen is een ervaren expert last mile en e-commerce logistiek, verbonden aan het Vlaams Innovatieplatform voor de Logistiek (VIL). Eerder werkte Geert voor internationale expres- en pakketoperatoren in commerciële en strategische rollen. 

Casestudy #3


"Adyen's Impact Journey"

Brian O'Malley

Brian joined Adyen after completing his master's degree in International Economics in Amsterdam. He joined the Acquiring team, where he worked on licenses around the world. Soon he became fascinated with sustainability and giving projects. He set up Adyen's sustainability strategy and carbon-neutral goals, along with Adyen's merchant-facing sustainability product "Restore". Furthermore, he leads the Adyen Accelerator, created for social enterprises to facilitate the next step in scaling. Brian is a self-starter, always looking for the next step in scale and opportunities.

How to register for the event:

At the top of the event page, add the number of tickets you wish to order as a member/partner. Then click on the 'register' button, which appears below the number of tickets. Next, enter your email address (phone number is not required) and submit. You will receive a message that you have been successfully registered for the event. We will send you the MST link to the webinar to your email address afterwards, so keep an eye on your inbox for emails from BeCommerce!

Date & Time
March 31, 2022
4:00 PM 6:00 PM Europe/Brussels


Markiesstraat 1
1000 Brussel
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