Jury Members Awards 2021 | BeCommerce

Meet the Jury Members


Bedrijfsteam

Lies Eeckman, Managing Director Polestar

Lies initially earned her stripes in the FMCG sector, fulfilling various (managerial) positions in a marketing career spanning over 20 years. At the helm of Continental Foods’ marketing department, for example, she directed multiple award-winning campaigns for such local A brands as Devos Lemmens, Royco, Liebig Delisoup, Aiki and Imperial. And before that, as a marketeer at Alken-Maes, Nestlé Waters, Imperial Tobacco and Campbell Foods, she added many successful launches and campaigns to her marketing belt. But that was all before Lies made the shift to automotive in 2019, bringing a wealth of experience and proven prowess in creativity, innovation, digital transformation and customer centricity to an industry in desperate need of all of them. In the first instance as Marketing Director for the BMW Group Belux and now as Managing Director of Polestar Belgium, the disruptive new kid on the block.

Bedrijfsteam

Els Breugelmans, Professor of Marketing at KU Leuven

Els Breugelmans (PhD, University of Antwerp, 2005) is Professor of Marketing at KU Leuven, campus Antwerp, Faculty of Economics and Business. She is an expert in the domain of retailing, and does scientific research on a variety of retailing-related topics, including multi- and omni-channel shopping, loyalty programs and retailer-manufacturer relationships. She conducts rigorous and managerially relevant research, resulting in a win-win for her academic peers and collaborating companies. Her academic work has been published in major academic outlets such as Journal of Marketing, Journal of Marketing Research, Journal of Retailing and Marketing Letters. She is also often consulted by media, to elucidate on retailing trends, from her academic perspective. 

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Damien Jacob, Head of RETIS - Professor in web strategies, e-Commerce and e-Business

Active for over 25 years in the field of ICT, Damien is an expert in e-commerce and e-marketing, certified "RENTIC" and "Fit4Digital". He heads the consulting firm RETIS. RETIS acts as a facilitator for the development of e-business projects for SMEs, starters and traders (both in Btoc and BtoB), acting as an "architect" of e-commerce projects (strategy and commercial development), being neutral in relation to service providers. He is also a lecturer and trainer in 4 high schools and universities in Belgium and France (e-commerce, e-marketing and digital law courses: www.prospectic.be ). He has published "e-commerce: Best Practices for Success" (Editions Edipro).       

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Benny Sintobin, Founder, Former CEO - Omni-channel & e-commerce Strategic Advisor for Global Brands and retailers

I love helping brands with their Journey from Wholesale Brand to Direct-to-Consumer Retailer. Founder Frucon.net is an end2end cross-border e-commerce specialist.

Bedrijfsteam

Benny Sintobin, Founder, Former CEO - Omni-channel & e-commerce Strategic Advisor for Global Brands and retailers

I love helping brands with their Journey from Wholesale Brand to Direct-to-Consumer Retailer. Founder Frucon.net is an end2end cross-border e-commerce specialist.

Bedrijfsteam

Edouard Seynaeve - Founder of Wepika

Edouard is the founder of Wepika (www.wepika.com), a Prestashop dedicated e-commerce agency (Wepika focuses on growing SMEs such as J&Joy, Kewlox, eFarmz, Chacon, ...). During his free time he also launched Café Numérique (Tech discussions between the conference and the bar), RueDuWeb (coworking space) and LeanFund (seed fund).


Bedrijfsteam

Michel Vermaerke, Managing Director Alio Consilio, Chairman Klarafestival (Festival of Flanders Brussels), former Finance, Banking and Telco senior Executive

Michel has been an Executive for more than 25 years in the world of finance, banking and telco. Successfully leading teams, organisations and projects around the transformation of industries, companies and functions has been at the core of his activities and competences. From 2005 till October 2017, he was CEO of Febelfin, the Belgian financial sector federation. Before (1996-2004), he was Secretary General, General Counsel and Head of the Staff functions at Belgacom (today Proximus); and prior to this telco experienced, he held similar functions at Cedel, today Clearstream, the international Clearing and Settlement Institution for internationally traded securities (1990-1996). Besides his business roles and responsibilities, he strongly believes in committing oneself for the common and greater good. As such, among other functions, he is the chairman of the classic music broadcast Klarafestival (since 2008), and since its inception 15 years ago, he is also independent board member of the Antwerp based Hospital Group, ZNA (Ziekenhuisnetwerk Antwerpen). Michel has also created his own consultancy firm, Alio Consilio offering alternative ways to find solutions for strategic, tactical, organizational or personnel challenges which organisations are facing in changing times. Amongst the Alio Consilio clients, one will find also new entrepreneurial so-called Fintech’s intending to offer innovative financial services solutions. 

Bedrijfsteam

Clo Willaerts, Freelance Digital Marketing Expert

Author, consultant, speaker and trainer

Clo Willaerts (°1970) is a Belgian marketing professional with a large social media following and extensive experience in digital business (communities, streaming media, portals, social media, digital transformation) for the travel, finance, automotive, media and telco industry. Her popular technology blog has been a go-to resource since 2004. Now, after working almost twenty years as an internet and media professional, she travels around the world as a consultant, speaker and author.

A digital media virtuoso, Clo never tires of teaching and learning about digital technology and the impact it has on our daily lives. She frequently lectures in Belgium on social media, online privacy, digital marketing, artificial intelligence and future technologies at Karel de Grote College, EHSAL Management School and Odisee, Vlerick Leuven Gent Management School and UBA Academy.

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Pascal Butera, Expert - Digital Business Ambassador chez Agence du Numérique (AdN)


Expert and e-business, with a confirmed experience in e-marketing, e-commerce and project management.

Certified PRINCE2® Foundation & Professional Scrum Master.

Specialties: e-business, e-commerce, e-marketing, project management and secure technology.

Bedrijfsteam

Matthieu van der Schueren, Founder of Jungo & Managing Partner Twinbox digital transformations


Matthieu is a driven transformation consultant and general manager specialised in business growth and turnaround. He is passionate about opportunities created by technology in day-to-day business. He is managing director of Twinbox, delivering large transformation projects and newco developments in B2C and B2B2C industries. He is currently leading the major business & technology turnaround of Standaard Boekhandel & Club. Over the last years, the company has been working on the set-up and launch of Distriplus’ eCommerce platform and organisation, the development of the digital & CRM program of Delhaize, B2B eCommerce platform of Turbo’s Hoet Group, the customer interaction app of Ethias insurance, the card & payment strategy of Keytrade Bank, or the digital customer journey for Toyota Motors across Europe. Matthieu is co-founder of smartconnect.eu and one2three.be.