Board of Administration
Creation BeCommerce vzw
The organisation as BeCommerce exists today was established in 2008.
Creation BeCommerce Keurmerk
In 2008 BeCommerce developed its own trustmark, the BeCommerce Trustmark
Europese activiteiten: Ecommerce Europe
The ASBL is growing into a major platform for digital commerce that is part of the European Organisation for Digital Commerce, Ecommerce Europe. BeCommerce focuses on the presence, consultation and representation of the digital sector at national and international level.
The Board of Directors has been carefully selected by participants of the General Assembly conducted by our members. Only BeCommerce members are eligible to become a member of our Board of Administration.
From 2011 to 2018, Patricia Ceysens was President of BeCommerce. In 2019, Jan Vereecke - as the longest-serving member of the Board of Directors - took over the torch.
Jan Vereecke
Chairman of the Board of Directors & Treasurer of BeCommerce - Managing Partner at Antwerp Sportpaleis & Tele Ticket Service
Professional Background
Jan Vereecke founded Tele Ticket Service in 1986, together with Jan Van Esbroeck and Stefan Esselens. Tele Ticket Service transformed the Belgian ticketing market from brick-and-mortar (mainly record shops) to call-center services and, logically, to an online business with the rise of the Internet.
He is also chairman of the board of Directors at BeCommerce & Managing Partner at the Antwerp Sportpaleis.
Keys to Success
Professional Goals
I want to lead the various companies I am involved in, in a way that involves the workers and guarantees growing opportunities for them.
Erik Cuypers
Group CIO - Maxeda DIY Group
Professional Background
Erik has more than 25 years of experience as CEO, CIO, teacher and board member. He likes to inspire people and strongly believes in the human capital of organisations and the leverage of empowerment. With a strong business orientation, he is always looking for ways to improve organisations. He focuses on the creation of value for shareholders, customers and employees. Erik has repeatedly demonstrated his ability to create and manage change in organisations across multiple sectors.
Since 2015: Group CDO van Maxeda DIY
2013-2015: CIO van JBC
2013: Interim Program Manager van VUB
2008-2011: CIO van Thomas Cook
2007-2008: Head Communications van ING
2002-2007: CIO van Cigna, Vanbreda International/Risk & Benefits
2001-2002: Managing Director van Cronos
1998-2001: CEO van Standaard Uitgeverij
Bénédicte Lobelle
CMO Nationale Lottery
Professional Background
Bénédicte Lobelle is CMO of the Belgian National Lottery. Since 2014, she has been working on a strong digital ecosystem in an omnichannel company with millions of customers. Bénédicte Lobelle has been evolving for years in the world of digital media and marketing.
Keys to Success
Be curious and try to achieve the less obvious things. Stay down to earth and just do it.
Professional Goals
Frederik De Vetter
Regional director - Mediamarkt
Professional Background
Frederik De Vetter is one of the driving forces behind Media Markt. He has been working for the company for over seventeen years. In 2005, he started as the Store Manager for a local MediaMarkt. Today, De Vetter is Regional Director.
Geert Kelchtermans
Director E-Transformation
Professional Background
After his Master's degree in Economics and International Politics, Geert started his career at Belgacom in 2014 as Product Manager IPTV.
After a successful launch of Proximus TV in 2005, Geert quickly took a leading position in the IPTV and convergence domain as Lead Manager TV. With the development & launch of TV Everywhere in 2010 Proximus was one of the first companies to offer a full 3-screen experience for its digital TV offering (on TV, tablet and the web).
In 2011 Geert joined the Proximus marketing team and became Head of Marketing Acquisition for all residential fixed (telephony, internet & TV) and mobile products.
Confronted with digital challenges, Proximus created a new department in mid-2014: E-transformation. Geert was given the position of Director Digital Transformation & Studio in that department. The stated goal: to further digitise Proximus on the various touchpoints with customers (finding, buying, service, maintenance, etc.) and create a unique customer experience in an omnichannel environment.
Keys to success
"Customer first" thinking.Learn fast, fail fast.
Baudouin Boone
Corporate Secretary - BeCommerce & Legal Counsel - Unigro
Professional Background
Baudoin Boone is Corporate Secretary at BeCommerce & Corporate Lawyer at Unigro. He was a member of the Legal and Economic Committee at Comeos and was also a lawyer at Electrabel.
Baudoin holds a Master's degree in Law from the University of Namur and KU Leuven. He also followed the post-graduate Tax Program (Tax University) and the Financial Management Program (KUL).
Hélène Portegies
CEO Yuzzu
Professional Background
Hélène Portegies is CEO of Touring Insurance. For over 20 years she was part of the AXA group. From her start as actuary she evolved to Pricing and Product Management functions. In 2009 she joined Touring Insurance where the scope of her responsibilities gradually expanded to operational functions such as Marketing, Sales, Contract Management & claims. For her appointment as CEO in 2017, she managed Operations & IT in the context of the re-platform project and the transformation journey of Touring Insurance.
Keys to Success
Professional Goals
Build a customer-centred organisation. Create an inspiring vision and a clear direction so that my entire team can evolve.
