Raad van Bestuur | BeCommerce

Board of Administration                 

In 2005, BeCommerce was part of what is currently known as Bam (NL/FR) and grouped together companies who were associated to selling their products from a distance

The umbrella organisation for active Belgian web-shops in e-commerce was established in 2008. From that year onwards, BeCommerce founded its own trustmark:BeCommerce Trustmark.

Meanwhile, the non-profit has grown into a large platform for digital commerce which is part of the European organisation for digital commerce,Ecommerce Europe, and offers a wide range of services to its partners and members.

In a nutshell, BeCommerce is the Belgian non-profit that takes on the representation and consultation of the digital sector.

The Board of Directors has been carefully selected by participants of the General Assembly conducted by our members. Only BeCommerce members are eligible to become a member of our Board of Administration.

From 2011 to 2018, Patricia Ceysens was President of BeCommerce. In 2019, Jan Vereecke - a long-term member of the Board of Administration, took over as President.


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Jan Vereecke

Chairman of the Board of Directors & Treasurer of BeCommerce - Managing Partner at Antwerp Sportpaleis & Tele Ticket Service

Professional Background 

Since 1985: co-founder and co-producer Night of the Proms
Since 1986: Managing Partner of Tele Ticket Service
Since 1997: Managing Partner of the Antwerp Sportpaleis

Jan Vereecke founded Tele Ticket Service in 1986, together with Jan van Esbroeck and Stefan Esselens. Tele Ticket Service transformed the Belgian ticketing market from brick-and-mortar (mainly record stores) to call-center services, and logically to an online company when the technology allowed for it.

He is also chairman of the board of Directors at BeCommerce & Managing Partner at the Antwerp Sportpaleis.

Keys to Success                     

Think long-term and have patience. See and grab opportunities as they arise. Speak when needed.

Professional Goals

I want to lead the various companies I am involved in, in a way that involves the workers and guarantees growing opportunities for them.

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Erik Cuypers

Group CIO - Maxeda DIY Group


Professional Background

With more than 25 years of experience as CEO, CIO, lecturer or board member, Erik Cuypers loves to inspire people and strongly believes in the human capital of organisations and the leverage of empowerment. With a strong business orientation, he is always looking at ways to improve organisations and focuses on the creation of value for shareholders, customers and employees. He demonstrated the ability to create and manage change in organisations of different industries. 

Sinds 2015: Group CDO of Maxeda DIY
2013-2015: CIO of JBC
2013: Interim Program Manager of the VUB
2008-2011: CIO of Thomas Cook
2007-2008: Head Communications of ING
2002-2007: CIO van Cigna, Vanbreda International/Risk & Benefits
2001-2002: Managing Director of Cronos
1998-2001: CEO of Standaard Uitgeverij



 


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Jonathan Hertog

Director Digital & E-commerce - Delhaize Le Lion/De Leeuw

Professional Background

Jonathan Hertog leads the digital and e-commerce team at Delhaize Belgium. The importance of a digital and online presence has increased over the years for this traditional food retailer. Jonathan strengthened Delhaize's team in 2015 by implementing a growth strategy and a merger & acquisition background for management consulting                     

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Remko Rijnders

General Managing Director BeNeLux

Professional Background

Remko Rijnders is one of the driving forces behind MediaMarkt and MediaSaturn. He has been working for the company for more than 12 years. In 2008, he started as the Store Manager for a local MediaMarkt shop in the Netherlands. In 2015, he functioned as the COO of MediaMarkt Turkey, which he did for about 3 years. Today Rijnders is General Managing Director BeNeLux. Remko Rijnders graduated from the University of Nijmegen

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Bénédicte Lobelle

CMO Nationale Loterij

Professional Background                                         

Bénédicte Lobelle is CMO of the Belgian National Lottery. She has been working for the company since 2014. Lobelle works together to build a strong digital ecosystem in an omnichannel company with millions of customers. Bénédicte Lobelle already has a long career in digital media and marketing.

Keys to Success                     

Be curious and try to achieve the less obvious things. Stay grounded and just do it.

Professional Goals

Contribute to the evolution of the company in a sustainable wayStriving towards an optimal way of working with a future-oriented teamOffering each team member the possibility to evolve and incorporate personal goals they pursue

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Geert Kelchtermans

Director E-Transformation

Professional Background

After his Master's degree in Economics and International Politics, Geert started his career at Belgacom in 2014 as Product Manager IPTV.

After a successful launch of Proximus TV in 2005, Geert quickly secured a leading position in the IPTV and convergence sector as the Lead Manager TV. With the development and launch of TV in the 2010s, Proximus was one of the first companies to offer a full 3 screen experience within the digital TV range (TV, tablet, web)                      

In 2011, Geert joined Proximus' marketing team and became head of Marketing Acquisition for all residential products (TV, telephone, and internet) and all mobile products.

As a result of the confrontation with digital challenge, Proximus created a new E-Transformation department in 2014. Geert was appointed as Director of the Digital Transformation & Studio. The goal was to digitise the company on different touch-points with customers (find, buy, service, maintenance) and create a unique customer experience in an omni-channel environment                    

Keys to Success                     

"Customer first" 
Learn quickly, fail quickly  

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Baudouin Boone

Corporate Secretary - BeCommerce & Legal Counsel - Unigro

Professional Background

Baudoin Boone is Corporate Secretary at BeCommerce & Corporate Lawyer at Unigro. He was a member of the Legal and Economic Committee at Comeos and was also a lawyer at Electrabel.

Baudoin holds a Master's degree in Law from the University of Namur and KU Leuven. He also followed the post-graduate Tax Program (Tax University) and the Financial Management Program (KUL).

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Hélène Portegies

CEO Yuzzu

Professional Background

Hélène Portegies is CEO of Touring Insurance. For over 20 years she was part of the AXA group. From her start as actuary she evolved to Pricing and Product Management functions. In 2009 she joined Touring Insurance where the scope of her responsibilities gradually expanded to operational functions such as Marketing, Sales, Contract Management & claims. For her appointment as CEO in 2017, she managed Operations & IT in the context of the re-platform project and the transformation journey of Touring Insurance.

Keys to Success                     

Stay Positive and Enthusiastic
Don't wait for something to happen, take initiative and just do it
Create opportunities for others

Professional Goals

Build a customer-centred organisation. Create an inspiring vision and a clear direction so that my entire team can evolve.