E-Commerce in Times of Corona: Never Waste a Good Crisis! | BeCommerce


E-Commerce in Times of Corona: Never Waste a Good Crisis!

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What to expect

Curious about how the E-commerce landscape evolved during corona? Both Tim Fransen, Head of Marketing and Sales leader E-commerce at Worldline, and Full Professor of Marketing at KU Leuven Els Breugelmans present the key takeaways of the fourth edition of the BeCommerce Round Table event.


About Els and Tim



Tim Fransen,

Head of Marketing and Sales leader E-commerce at Worldline


Worldline, the largest European player in payment services and the fourth largest player worldwide, is together with more than 20.000 employees, focused on accelerating the development of a trusted payments industry and further shaping the way we pay, live, and do business. Thanks to the acquisition of Ingenico last year we have strengthened our expertise in e-commerce. This combined with our portfolio of payment services in-store, we offer a full-service package enabling merchants to deliver their omnichannel promise. Being a trusted partner means being connected with our clients. One of the means to do so is by powering the BeCommerce round table and this for the 3rd year in a row. Top managers from different sectors engaged in a dialogue about the impact of the corona crisis on the business landscape. I am pleased to introduce you to Prof. Dr. Els Breugelmans revealing the main take-aways of the latest BeCommerce round table.

 


       








Els Breugelmans,
Full Professor of Marketing at KU Leuven

Els Breugelmans (Ph.D., University of Antwerp, 2005) is Full Professor of Marketing at KU Leuven, campus Antwerp, Faculty of Economics and Business. She is an expert in the domain of retailing and does scientific research on a variety of retailing-related topics, including omnichannel shopping, loyalty programs, retailer-manufacturer relationships, and the effects of unexpected shocks in the retail market. She conducts rigorous and managerially relevant research, resulting in a win-win for her academic peers and collaborating companies. Her academic work has been published in major academic outlets such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Retailing. She is also often consulted by media, to elucidate on retailing trends, from her academic perspective.
Datum & Tijd
maandag
22 november 2021
12:00 13:00 Europe/Brussels
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