How everything is becoming a marketplace and advertising platform
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What to expect
The upcoming Cookie Future and the increasing importance of first-party data are clearly visible in the e-commerce landscape. Platforms with a loyal customer base will therefore increasingly shift to a role as a marketplace and advertising platform and cash in on their position in the customer journey of consumers. How can you join this train and not stay behind on the platform? The answer to that question will be given by Herman Maes, Account Strategist at Intracto and lecturer at UHasselt and Thomas More.
This webinar will take place online.
About Herman Maes
Herman Maes
Account Strategist (becoming iO)
As a marketing strategist at Intracto (becoming iO), Herman advises both B2B and B2C companies in the Benelux with a focus on upcoming trends and innovations. Herman combines this position as a strategist with a role as lecturer at Thomas More and UHasselt based on his passion for sharing knowledge and insights.