The importance of trust and social proof when building a strong online reputation
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What to expect
In today's world, consumers find it increasingly difficult to identify whom and what to trust. As a result, people's decisions and behaviour have been impacted significantly, thus becoming more careful in their online behaviour. Therefore, it is more important than ever for businesses to build a strong online reputation. In this presentation, practical advice will be shared on how to strengthen an online reputation and how to leverage the voice of the customer in digital marketing campaigns in order to improve ROI.
Olivier-César De Clercq,
Olivier-César De Clercq has worked for Trustpilot for more than two years and is responsible for the Belgian market. He advises businesses on their online reputation and how to leverage their customer reviews as a powerful online marketing tool.