BeCommerce Cross-Border Summit #5

Cross-Border E-Commerce. Understanding the Challenges.


BeCommerce Cross-Border Summit #5

Want to explore the latest insights into cross-border ecommerce?

Belgium is one of the top EU cross-border countries, besides selling online in Belgium, many retailers also take on the challenge to sell abroad. Several international e-commerce players will share their knowhow on stage and the latest strategies and tips will be discussed.

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Aperçu du programme



Welcome by Sofie Geeroms, Managing Director of BeCommerce

Opening Keynote by Piet Demunter, Director Strategic Development at Brussels Airport

Brussels Airport as E-commerce gateway

Case #1 by Tim Fransen, Head of Go-To-Market Management and Digital at Worldline.

Are you reaching your full potential in International Sales?

Ready to expand your e-retail business internationally? Make sure your payment set-up will scale up and support your growth! Worldline's online payment experts have helped successful companies like Airbnb, GoDaddy and Spotify reach their global goals. Whether you are trading locally or cross-border, join us at BeCommerce to learn how to enter new markets rapidly, improve conversions, simplify reporting and reconciliation, and minimise fraud loss.

Case #2 by Ernst-Jan van Leeuwen, Export Lead at Google Belgium

Leveraging data as the next competitive advantage in a cross-border world

The volume of data is rapidly increasing, with 90% of the world’s information being created in the last two years. The opportunity for businesses today is to leverage the available data in more intelligent ways. Harvesting and drawing insights from the data you have on the users. At the same time, consumers are getting more demanding. How to use data and become more relevant to these consumers? How to use data as the new competitive advantage in unlocking cross-border growth?

Coffee break offered by Brussels Airport

Case #3 by Jan-Willem Roest, General Mananger Paypal Benelux and Ireland

Cross-border trends, Belgium’s opportunities and an outlook on the future of e-commerce

If you want to attract more international customers and grow your business internationally, understanding global shoppers’ buying preferences and pain-points is a must. By providing merchants cross-border insights, we aim to help them to compete in a world where a few giants have become to dominate the e-commerce field and increase their sales in today’s rapidly digitizing and mobile-focused world of e-commerce.

CEO Debate

Collecting VAT & Duties in Cross-Border E-Commerce of Goods: Is Belgium Leaving Money on the Table?

It is argued more than once that the processing of incoming goods through postal operators coming into the EU from Asia and the Pacific results in the loss of public income, an unfair competition between postal and non-postal carriers, the competitive distortion between EU and non-EU manufacturers and e-retailers, and finally the cost of non-Europe (a failed digital single market). On top of that, geoblocking practices within the EU yields in an unfair allocation of VAT and Duties amongst the EU-countries.

  • Mark Van der Horst, Director EU Public Affairs @ UPS (moderator)
  • Kristian Vanderwaeren, General Administrator @ FOD Financiën
  • Stefan Van Overbeke, Administrator @ Outspot
  • Patrick Hollenfeltz, General Manager @ ECDC Logistics
  • Michel Maus, Professor in Tax Law @ VUB

Closing Keynote by Omar Mohout, Professor of Entrepreneurship @ Antwerp Management School

E-commerce in Times of Disruption

Networking drinks & finger food offered by Brussels Airport


Sheraton Brussels Airport Hotel


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