8th BeCommerce Cross-borders Summit | BeCommerce

8th BeCommerce Cross-borders Summit

Registrations are closed

The Power of E-Commerce: Strengthening Your Cross-Border Strategy
Powered by eBay and FedEx

Thursday 10th of February 2022 from 13:30 to 18:30

In e-commerce, the world is your market. Even more so since the pandemic: consumers buy from webshops all over the world and spend more online than ever before. This year’s BeCommerce Cross-Border Summit broaches the subject of how online merchants can strengthen their cross-border strategy and adapt to changing consumer behavior

In a nutshell: various fascinating speakers will address interesting cross-border cases at a venue that speaks to the imagination: with the Sheraton Hotel being only 39 steps away from Brussels Airport, you can’t get much closer to crossing borders.

Additionally, after the presentations, we provide some time to interact and get to know each other better during a networking moment. We hope to welcome you to our event!

 Program overview



Welcome drinks and sandwiches


The Summit is hosted by Virginie Claes


Welcome speech by BeCommerce


By Sofie Geeroms, Managing Director of BeCommerce

Opening Keynote by FedEx


"From Belgium to the world: Tips and tricks for selling and shipping successfully across borders"

By Bart Fimmers

Bart Fimmers is one of the leaders of the e-commerce organization for FedEx Express in Europe, where he and his team are responsible for the development and optimization of around15,000 FedEx pick-up and drop-off locations across the region.

Bart has a background in Management Consulting and has been at the forefront of developing the e-commerce strategy for FedEx over the past years. Therefore, he understands what it takes to successfully sell and ship beyond your own borders. 

International Post Corporation


"Key findings of the 2021 IPC Cross-border Shopper Survey"

By Mark Harrison

The analysis and insights of the IPC Markets Team are focused on global e-commerce, data driven marketing, the global postal industry performance and postal sector sustainability.

Mark's team is responsible for conducting research and analysis on market needs for cross-border e-commerce and for translating these into postal service specifications to provide online retailers and SMEs the possibility to expand their business to global customers. 



"Understanding consumers is the first step to be successful in cross-border e-commerce"

By Freyia Han

GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. They provide you with world-class analytics that deliver not just descriptive data, but also actionable recommendations which help to boost sales, as well as organizational and marketing effectiveness. 

Freyia Han is a Senior Research Executive in Marketing & Consumer Intelligence at GfK Belgium. She is passionate about translating data into insights and concrete recommendation. Her expertise lies on e-commerce and consumer trends, but also on branding. In this presentation, Freyia will provide us with key insights on consumers' attitudes on cross-border online shopping in general in Belgium and what to look out for when targeting the US market.



By Christian de Vries

Christian de Vries is Strategic Alliances Manager at Sendcloud. He has over 20+ years experience in logistics, bith on the customers side and at the carriers. Currently Christian is responsible for managing and onboarding carriers and logistic service providers for Sendcloud. Over the years Christian has gained a great deal of knowledge in the field of e-commerce logistics. 

6 Shipping Secrets to Go Global

With the rise of e-commerce, the world is at our feet. Borders are fuzzier than ever, and it has never been so easy to shop across borders. Yet many online retailers are hesitant to scale their business globally. During this session Christian will guide you through the world of cross-border shipping using consumer data from 7500+ online shoppers throughout Europe. Christian reveals six delivery secrets to local success and explains how to successfully apply this knowledge using a multi-carrier strategy, combining both local and international carriers.



Coffee, tea and sweets


Case Study by ChromeBurner Motorgear


"Cross-Border to the Core"

By Kevin Van Eijk

Kevin joined ChromeBurner Motorgear in 2016 and fulfilled different positions within the fast growing company. As a Business Development Manager, he is responsible for the sales on marketplaces like eBay, bol.com and Amazon and is always on the lookout for expansion into new markets. Kevin contributes to the growth of ChromeBurner in the last five years, and is also involved in business operations i.e. implementing new systems, protocols, liability, international tax and general optimizations. 

FOD Finance


"Evaluating the implementation of VAT E-Commerce Package: Lessons learned and the way forward according to BE customers"

By Veerle Dierendonck and Werner Rens

Veerle joined Belgian Customs in 2005. Her first positions within Customs were in the disputes department of the Antwerp region and in the Megaports team in the Port of Antwerp. In 2007, she made the switch to Brussels to the central department to help with the rollout of AEO-program in Belgium. Since 2017, Veerle follows all matters of e-commerce on the level of the EU and the WCO. In 2021, she became one of the 12 accredited technical and operational experts in e-commerce for the World Customs Organisation. 

Werner is Counsellor-General at the General Administration of Customs and Excises in Belgium. Between 2015 and 2017, he oversaw the Department Customer Management and Marketing which was competent for all kind of authorizations including AEO. Since 2017, together with a structural reorganization of the General Administration, Werner takes charge of the new department Marketing which is competent for Marketing; Communication and Economic Support.


Casestudy by Boombayeh & Chiiiq


"FedEx as a Customer Service tool"

By Mohammed Ali Nabibaks

Mohammed Ali is the owner of BOOMBAYEH & CHIIIQ.com. His store is specialized in luxury clothing, bags and shoes. 


Brussels Airport Company


 "Putting BAC e-commerce strategy in action"

By Johan Leunen

Johan Leunen initiated his career at Brussels Airport in 2000. Over a period of 12 years, Johan built experience and earned his credentials in the cargo handling industry. He first started working in the operations before moving to Customers Support and, later on, holding the function of Sales Manager. Johan also enriched his career as Business and Market Development Manager in the Forwarding Industry.   

On May 1st, 2012, Johan joined Brussels Airport Company as Cargo Marketing Manager. Johan's main responsibilities include offering operational support to the cargo airlines and assisting in their development at Brussels Airport. Today as Senior Business & Development Manager Cargo, Johan plays a key role in attracting new cargo airlines and logistical companies to Brussels Airport and embodies the development of increased connectivity with the rest of the world.


Closing Keynote by eBay


"Access Global Market with eBay"

By Wouter Desmit

eBay Inc. is a global commerce leader, connecting millions of buyers and sellers in more than 190 markets around the world.  The company enables economic opportunities for individuals, entrepreneurs, businesses and organizations of all sizes.

Wouter is Manager European Cross-Border Markets at eBay. 



 Drinks & finger food

How to register for the event: add the number of tickets you want to order as a member/partner on top of the event page. Then, click on the register button that appears below the number of tickets. Next, fill in your e-mail address (phone number is not compulsory) and submit. You will receive a notification that you have been successfully registered for the event. We will send you all the necessary information for entrance at the Summit afterwards to your e-mail address, so keep an eye on your inbox for e-mails from BeCommerce!

Date et heure
10 février 2022
13:30 18:30 Europe/Brussels

Sheraton Brussels Airport Hotel

Brussels National Airport
Brussels 1930
--Sheraton Brussels Airport Hotel--
Obtenez la direction



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