Market Monitor Summit 2020
Thursday 12th of March 2020 from 09:00 to 13:00 |
Sinter-Goedeleplein 5, 1000 Brussel Hosted by Google @Co.station
The BeCommerce Market Monitor reports the total Belgian online consumer market on a quarterly basis. The report is based on continuous data tracking of retail panels and consumers, supplemented with additional consumer research.
Within the definition of the total online market, all personal and household consumer purchases are included, excluding online gaming and online gambling. In this study, the consumer expenses at gas stations and pharmacies (prescribed medicine) are not included. All B2C purchases of products and services are reported in the BeCommerce Market Monitor, regardless of where the products and services were purchased: at home, at the work place, on-the-road, in the high street, or in the shop (online instore). All prices include VAT.
The BeCommerce Market Monitor is a study commissioned by BeCommerce, powered by PostNL and Google and performed by GfK. The results of this report match the market information that is provided by GfK about specific markets. For that reason, the BeCommerce Market Monitor can be used as a standard for the total Belgian e-commerce market.
During the Maret Monitor Summit 2020: On Our Way to a Mature Belgian E-Commerce Market: The Cap of 11 billion? we find out whether we are indeed on our way to a mature e-commerce market in Belgium.
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09:00 - 09:30
Welcome by Google & BeCommerce
09:30 - 09:35
Lionel Soccal, Industry Manager @Google &
Sofie Geeroms, Managing Director @BeCommerce
Opening Keynote by PostNL
09:35 - 09:55
Addy Rijkens, Senior Manager Logistic, e-commerce, retail & healthcare @ PostNl
Exploring E-Commerce Trends for 2020
Consumer Expert Insights by GFK
09:55 - 10:35
Kathlyne Dotremont, Research Expert Marketing Effectiveness & Freyia Han Research Executive, Marketing effectiveness @GFK
The BeCommerce Market Monitor: Facts and Figures for the 4thQuarter, the 2019y in Review and the 2014-2019-evolution in Review.
10:35 - 10:45
Case Study #1 by Digital Wallonia
10:45 - 11:05
Hélène Raimond, Digital Business Ambassador @Agance Du Numérique
Walloon Citizens: Each Year Fonder of Consuming Online
Case Study #2 by Imec
11:05 - 11:25
Prof .dr. Lieve De Marez, Research Director @Imec-mict-UGent
Karel Vandendriessche, Media analyst and Junior researcher @ imec-mict-UGent
Flemisch Citizens: MobileDNA of 10,00 Flemish Citizens
Closing Keynote by Google
11:25 - 11:45
Thierry Geerts, Managing Director @Google for Belgium andLuxembourg
Digitalis: How to Reinvent the World
11:45 - 13:00