BeCommerce Cross-Border Summit 6th Edition

From Option to Necessity: Expanding E-commerce Across Different Markets


BeCommerce Cross-Border Summit 6th Edition

In a small market such as Belgium, the key to e-commerce growth is crossing borders and selling abroad. We hear many worldwide and European facts and figures. In 2018, 36% of the European online shoppers did their purchases cross-border. What does our cross-border spending really look like? What is happening on the Belgian market? The International Post Corporation will open the summit and share the key results of their in-depth market research with us by presenting facts and figures about the Belgian cross-border e-commerce market.

Knowing this is one thing, taking action is another. 

  • Which market do you have to choose?

  • How can you expand your business? Directly through your own webshop? Or are online marketplaces the solution?

  • How can you understand what customers in that market want? You have to be able to communicate in the dominant language your customers read.  

  • You have to acquaint yourself with payment practices across different markets.

  • How will you be clearing customs?

  • How will you be dealing with e-commerce returns?

  • How do you optimize your performance marketing abroad? How do you manage all this market data? 

  • How do you deal with the complexity?

This year, the Cross-border Summit will take place in the headquarters of Worldline. Connecting and securing transactions on a daily basis, Worldline covers the entire payment value chain. Their technological experts create and operate digital platforms that handle millions of highly critical transactions between a company, its partners, and its customers. The Worldline team consists of more than 11,000 people worldwide, with 2018 pro forma revenue of 2.2 billion euros.

Program overview


Drinks and sandwiches

Welcome by BeCommerce

by Sofie Geeroms, Managing Director @BeCommerce

Welcome by the Host

by Vincent Coussement, Country Manager Belgium @Worldline

Opening Keynote by International Post Corporation

by Luke Lloyd, Market Research Manager at International Post Corporation @International Post Corporation

Cross-Border E-Commerce Shopper Survey 2018: Belgian Facts & Figures

Case Study #1

Case Study #2 by Trustpilot

by Pepijn Eijgenraam, Account Management and Sales @Trustpilot

Success across borders thanks to trust in your brand

Case Study #3

Case Study #4 by nayan

by Benny Sintobin, Board Member & Brand Strategist @nayan

How will you build your cross-border strategy? Food for thought.




Coffee, tea & sweets

Case Study #5

Case Study #6 by eCade

by Patrick Billiet, Co-founder @eCade

Case Study #7 by Magento & Smile

Expert Insights by the University of Antwerp & Brussels Airport

by Thomas Van Asch, Transport economist @U.A.

C-level Debate

How to expand internationally? 

Moderator: Cor Molenaar, Professor eMarketing at RSM, Erasmus University in Rotterdam, Director eXQuo Consultancy and Partner at Platformsupport & Consultancy

Participants: Stijn Gasthuys, Global Sales Director Merchant @Worldline



Drinks and finger food


Sofie Geeroms
» Managing Director @BeCommerce

Benny Sintobin
» Board Member & Brand Strategist @Frucon

Vincent Coussement
» General Manager @Worldline Belgium

Thomas Van Asch
» Transport economist @University of Antwerp

Pepijn Eijgenraam
» Account Management and Sales @Trustpilot

Luke Lloyd
» Market Research Manager @International Post Corporation

Patrick Billiet
» by Patrick Billiet, Co-founder @eCade

Stijn Gasthuys
» Global Sales Director Merchant @Worldline


Worldline, Haachtsesteenweg 1442, 1130 Brussel

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