BeCommerce Mobile Summit 8th Edition

From Anytime to Anywhere: the Voice of the Consumer

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BeCommerce Mobile Summit 8th Edition

From Anytime to Anywhere: the Voice of the Consumer

The growth of e-commerce is undeniably related to the growth of m-commerce and app-purchases. Mobile advertising spendings are predicted to increase to 232.34 billion dollars worldwide. Worldwide traffic in mobile data is supposed to grow by 2021 with 300%.  More and more consumers are using smartphones: they spend more time than ever before on their smartphone and their time in app represents more than 80% of the total amount of time spent on their phone. 

Mobile apps have many advantages: higher speed, always up-to-date, easily reachable for the customer. The most important advantage is that they can be personalized through loyalty programs, direct communications, geolocation, etc. That is the reason why conversion rates are much higher on m-commerce than on w-commerce.

The e-commerce sector is continuously evolving and it is therefore crucial that the sector responds to the newest trends: customer journey wise (GfK, customer-care.ai, Smile Benelux & STIB-MIVB), technology wise (Radikal), logistic wise (PostNL), but also payment wise (Bancontact Payconiq Company & Worldline Belgium).   

This year, the Mobile Summit will take place in the headquarters of Beci (Brussels Enterprises Commerce & Industry). Beci is the result of a partnership between the Chamber of Commerce and the Federation of Enterprises in Brussels: two private non-profit organizations that are financed and managed by their members. Beci represents two thirds of the employment in Brussels and more than 35,000 companies.

Join us at the BeCommerce Mobile summit on September 25th. Learn the latest developments on customer-centric mobile applications.


Program overview

General Assembly

No fee, exclusive for BeCommerce members

Location

Co.Station: Sinter-Goedelevoorplein 5, 1000 Brussel

Registration

Drinks and sandwiches

Location

Louizalaan 500, 1050 Brussel

Welcome by BeCommerce & Beci

by Jan Vereecke, President Board of Administration @BeCommerce - Report from the General Assembly 

by Olivier Willocx, CEO @Beci - Brussels as hub for e-commerce

by Sofie Geeroms, Managing Director @BeCommerce

 

Opening Keynote Futurebuy Study by GfK

by Kathlyne Dotremont, Research Expert Marketing Effectiveness & Freyia Han, Research Executive, Marketing Effectiveness @GfK

E-commerce evolves. So does the expectation of the consumer.

 

Case Study #1 by customer-care.ai

by Ely Weichsel, CEO @customer-care.ai

Mobile first to AI-first: How Artificial Intelligence is transforming customer success

Case Study #2 by Smile Benelux

by Guillaume Lanthier, Digital Consultant @Smile Benelux

"Mobility as a service", a best in class mobile App for STIB

 

Case Study #3 by Radikal

by Karel Cardinaels, Managing Partner @Radikal

Improve your Customer Experience and Increase Conversion with Augmented Reality 

Break

Coffee, tea and sweets

Case Study #4 by Colruyt

by Reinhard Laroy, Digital Transformer @Colruyt Group

From M-commerce to V-commerce: How Colruyt Connects its Shopping list with Google Assistant

 

Case Study #5 by PostNL

by Yorben Schulpen, Project Manager @PostNL Belgium

Scoop: PostNL Scan App

Expert Insight by GfK

by Kathlyne Dotremont, Research Expert Marketing Effectiveness @GfK

BeCommerce Market & Payment Monitor Facts & Figures Q2 2019

 

C-level Debate

The Future of Payment

 

 

Moderator

Lisbeth Imbo, CEO @BANKISPOON & co-founder @The Content Makers

Participants

Nathalie Vandepeute, CEO @Bancontact Payconiq Company & Nicolas van Zeebroeck, Professor of Digital Economics & Strategy @Solvay Brussels School (ULB) & Vincent Coussement, General Manager @Worldline Belgium

 

Networking

Drinks & finger food

Speakers


Jan Vereecke
» President of Board of Administration @BeCommerce


Kathlyne Dotremont
» Research Expert Marketing Effectiveness @GfK


Ely Weichsel
» CEO @Customer-care.ai


Yorben Schulpen
» Project Manager @PostNL Belgium


Lisbeth Imbo
» CEO @BANKISPOON & Co-founder of The Content Makers


Nathalie Vandepeute
» CEO @Bancontact Payconiq Company


Nicolas van Zeebroeck
» Professor of Digital Economics & Strategy @Solvay Brussels Scool (ULB)


Sofie Geeroms
» Managing Director @BeCommerce


Vincent Coussement
» General Manager @Worldline Belgium


Guillaume Lanthier
» Digital Consultant @Smile Benelux


Karel Cardinaels
» Managing Partner @Radikal


Reinhard Laroy
» Digital Transformer @Colruyt Group

Venue

BECI (Brussels Enterprises Commerce & Industry)

Louizalaan 500, 1050 Brussel

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