BeCommerce Mobile Summit 8th Edition

From Anytime to Anywhere: the Voice of the Consumer


BeCommerce Mobile Summit 8th Edition

From Anytime to Anywhere: the Voice of the Consumer

The growth of e-commerce is undeniably related to the growth of m-commerce and app-purchases. Mobile advertising spendings are predicted to increase to 232.34 billion dollars worldwide. Worldwide traffic in mobile data is supposed to grow by 2021 with 300%.  More and more consumers are using smartphones: they spend more time than ever before on their smartphone and their time in app represents more than 80% of the total amount of time spent on their phone. 

Mobile apps have many advantages: higher speed, always up-to-date, easily reachable for the customer. The most important advantage is that they can be personalized through loyalty programs, direct communications, geolocation, etc. That is the reason why conversion rates are much higher on m-commerce than on w-commerce.

The e-commerce sector is continuously evolving and it is therefore crucial that the sector responds to the newest trends: customer journey wise (GfK,, Smile Benelux & STIB-MIVB), technology wise (Radikal & Colruyt Group), logistic wise (PostNL), but also payment wise (Bancontact Payconiq Company & Worldline Belgium).   

This year, the Mobile Summit will take place in the headquarters of Beci (Brussels Enterprises Commerce & Industry). Beci is the result of a partnership between the Chamber of Commerce and the Federation of Enterprises in Brussels: two private non-profit organizations that are financed and managed by their members. Beci represents two thirds of the employment in Brussels and more than 35,000 companies.

Join us at the BeCommerce Mobile summit on September 25th. Learn the latest developments on customer-centric mobile applications.

Program overview

General Assembly

No fee, exclusive for BeCommerce members


Co.Station: Sinter-Goedelevoorplein 5, 1000 Brussel


Drinks and sandwiches


Louizalaan 500, 1050 Brussel

Welcome by BeCommerce

by Sofie Geeroms, Managing Director @BeCommerce - Report from the General Assembly 



Opening Keynote Future Buy Study by GfK

by Kathlyne Dotremont, Research Expert Marketing Effectiveness & Freyia Han, Research Executive, Marketing Effectiveness @GfK

E-commerce evolves. So does the expectation of the consumer.


Case Study #1 by

by Philippe Kaivers, CTO

Mobile first to AI-first: How Artificial Intelligence is transforming customer success

Case Study #2 by Smile Benelux

by Bart Leekens, Sales Manager @Smile Benelux

"Mobility as a service", a best in class mobile App for STIB


Case Study #3 by Radikal

by Karel Cardinaels, Managing Partner @Radikal

Improve your Customer Experience and Increase Conversion with Augmented Reality 


Coffee, tea and sweets

Case Study #4 by Colruyt Group

by Reinhard Laroy, Digital Transformer @Colruyt Group

Digital Customer Journeys @Colruyt Group: From Mobile to Voice



Case Study #5 by PostNL

by Yorben Schulpen, Project Manager @PostNL Belgium

Scoop: PostNL Scan App

Expert Insight by GfK

by Kathlyne Dotremont, Research Expert Marketing Effectiveness @GfK

BeCommerce Market & Payment Monitor Facts & Figures Q2 2019


C-level Debate

The Future of Payment




Lisbeth Imbo, CEO @BANKISPOON & co-founder @The Content Makers


Nathalie Vandepeute, CEO @Bancontact Payconiq Company & Nicolas van Zeebroeck, Professor of Digital Economics & Strategy @Solvay Brussels School (ULB) & Vincent Coussement, General Manager @Worldline Belgium



Drinks & finger food


Kathlyne Dotremont
» Research Expert Marketing Effectiveness @GfK

Yorben Schulpen
» Project Manager @PostNL Belgium

Lisbeth Imbo
» CEO @BANKISPOON & Co-founder of The Content Makers

Nathalie Vandepeute
» CEO @Bancontact Payconiq Company

Nicolas van Zeebroeck
» Professor of Digital Economics & Strategy @Solvay Brussels Scool (ULB)

Sofie Geeroms
» Managing Director @BeCommerce

Vincent Coussement
» General Manager @Worldline Belgium

Karel Cardinaels
» Managing Partner @Radikal

Reinhard Laroy
» Digital Transformer @Colruyt Group

Bart Leekens
» Sales Manager @Smile Benelux

Philippe Kaivers


BECI (Brussels Enterprises Commerce & Industry)

Louizalaan 500, 1050 Brussel

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