Cor Molenaar

Professor eMarketing @RSM, Director @eXQuo Consultancy & Managing partner @Platformsupport & Consultancy


CorMolenaar is Professor eMarketing at RSM, Erasmus University in Rotterdam, Director @eXQuo Consultancy & Managing partner @Platformsupport & Consultancy. Speaker on many occasions about eMarketing, customer Behavior and related topics like internet, retailing and disruption. Specialized a.o. on Multisided Platforms, strategy and realisation.

Author of 23 books. In 2019 his book: "The end of competition, doing business in the network economy" was published and in 2017 "The power of multisided platforms" was published. In 2013 his book "The end of shops" was published, followed in 2015 by"Why customers rather would have a smartphone than a car.

A professor of eMarketing he teaches on Bsc and Msc level to international students and conduct continuous research about the effects of new technology on business models and marketing.

As a consultant Cor is working for major companies in dynamic markets to implementing competitive strategies for the future. Clients are retailers, wholesalers, branbded product suppliers and BtoB companies.

Specialties: The combination of IT and Marketing, the impact of internet on people and organizations. Scientific research and practical implementation. Strong involvement in academic research and solving practical challenges for companies, and councils. A solid view on future developments!

Cor is one of the leading presenters and opinion leaders on the impact of technology om commercial processes and customer behavior.