Read more MMS | BeCommerce


Market Monitor Summit 2020

Thursday 12th of March 2020 from 09:00 to 13:00 | 
 Sinter-Goedeleplein 5, 1000 Brussel   Hosted by Google @Co.station   

        The BeCommerce Market Monitor reports the total Belgian online consumer market on a quarterly basis. The report is based on continuous data tracking of retail panels and consumers, supplemented with additional consumer research.

        Within the definition of the total online market, all personal and household consumer purchases are included, excluding online gaming and online gambling. In this study, the consumer expenses at gas stations and pharmacies (prescribed medicine) are not included. All B2C purchases of products and services are reported in the BeCommerce Market Monitor, regardless of where the products and services were purchased: at home, at the work place, on-the-road, in the high street, or in the shop (online instore). All prices include VAT.

        The BeCommerce Market Monitor is a study commissioned by BeCommerce, powered by PostNL and Google and performed by GfK. The results of this report match the market information that is provided by GfK about specific markets. For that reason, the BeCommerce Market Monitor can be used as a standard for the total Belgian e-commerce market. 

        During the Maret Monitor Summit 2020: On Our Way to a Mature Belgian E-Commerce Market: The Cap of 11 billion? we find out whether we are indeed on our way to a mature e-commerce market in Belgium. 

        Show all the  pictures of this event


        Program overview

        Odoo + afbeelding en tekst


        09:00 - 09:30

        Light breakfast 

        Odoo + afbeelding en tekst
        Odoo + afbeelding en tekst

        Welcome by Google & BeCommerce 

        09:30 - 09:35 

        Lionel Soccal, Industry Manager @Google &
        Sofie Geeroms, Managing Director @BeCommerce

        Odoo + afbeelding en tekst

        Opening Keynote by PostNL

        09:35 - 09:55 

        Addy Rijkens, Senior Manager Logistic, e-commerce, retail & healthcare @ PostNl

        Exploring E-Commerce Trends for 2020

        Odoo + afbeelding en tekst
        Odoo + afbeelding en tekst

        Consumer Expert Insights by GFK

        09:55 - 10:35 

        Kathlyne Dotremont, Research Expert Marketing Effectiveness & Freyia Han Research Executive, Marketing effectiveness @GFK

        The BeCommerce Market Monitor: Facts and Figures for the 4thQuarter, the 2019y in Review and the 2014-2019-evolution in Review.

        Odoo + afbeelding en tekst


        10:35 - 10:45 

        Odoo + afbeelding en tekst

        Case Study #1 by Digital Wallonia

        10:45 - 11:05 

        Hélène Raimond, Digital Business Ambassador @Agance Du Numérique

        Walloon Citizens: Each Year Fonder of Consuming Online 

        Odoo + afbeelding en tekst
        Odoo + afbeelding en tekst

        Case Study #2 by Imec

        11:05 - 11:25

        Prof .dr. Lieve De Marez, Research Director @Imec-mict-UGent
        Karel Vandendriessche, Media analyst and Junior researcher @ imec-mict-UGent

        Flemisch Citizens: MobileDNA of 10,00 Flemish Citizens

        Odoo + afbeelding en tekst

        Closing Keynote by Google

        11:25 - 11:45 

        Thierry Geerts, Managing Director @Google for Belgium andLuxembourg

        Digitalis: How to Reinvent the World

        Odoo + afbeelding en tekst

        Networking Lunch

        11:45 - 13:00